THE INFLUENCE OF THE COMPANY'S CORPORATE SOCIAL RESPONSIBILITY AND BUSINESS ETHICS ON THE CONSUMERS’ ATTITUDE AND LOVE TOWARDS THE BRAND
This study investigates the direct effect of the perception of social responsibility and business ethics on love and attitude towards a drug brand that can be obtained without a prescription, within Bosnia and Herzegovina. The data was collected through an online survey. In order to validate the suggested conceptual model, we used structural equati...
By ADI ALIĆ, ARIJANA DEDIĆ