Market economies have grown more complex, bringing with them an array of financial instruments and products. This means that entrepreneurs need to understand financial concepts well enough to make sound decisions. Yet, many entrepreneurs in Bosnia and Herzegovina (BiH) struggle financially. Most do not have a background in finance and, therefore, l...

By Irnesa Kujundžić, Emira Kozarević

This paper explores the transformative impact of artificial intelligence (AI) and machine learning (ML) on customer experience personalization in the e-commerce sector, aiming to enhance customer engagement and foster long-term loyalty. The research focuses on quantifying the effects of AI-powered recommendation systems and dynamic pricing on overa...

By Faruk Unkić

The structure of the tax system in Bosnia and Herzegovina is determined by the Constitution of BiH and the constitutions of both entities, which significantly contributes to its complexity and susceptibility to tax evasion and avoidance. Given that tax evasion remains a persistent tendency among taxpayers, effective prevention requires the identifi...

By Benina Veledar, Maja Letica, Alma Mahmutović

Over the past decade, the accounting profession has undergone significant transformations, resulting in increased complexity, expanded responsibilities, and heightened expectations for professionals in leadership positions within accounting departments. This study investigates students’ perceptions of the necessity and required level of exper...

By Ivana Dropulić, Marko Čular, Matea Kovačević

This paper empirically examines the determinants of supplementary retirement savings planning among employed middle-aged individuals in Bosnia and Herzegovina, with a particular focus on the role of age, income, and institutional trust in the public pension system. Grounded in life-cycle theory and institutional economics, the analysis is based on ...

By Alem Zaimović

The paper examines the fiscal significance of corporate income tax (CIT) with a particular focus on OECD member countries and the Republic of Serbia. The main objective is to identify the key trends in corporate income tax revenues, assess their role within the structure of public finance, and analyze the factors determining their variability acros...

By Jadranka Đurović Todorović, Marina Đorđević, Milica Ristić Cakić, Branimir Kalaš

A healthy and stable financial system is very important for the development and growth of a country, and its key role is to provide conditions that will enable the unhindered flow of financial resources. Given that the stability of the banking system represents, both nationally and internationally, a matter of general public interest, banks in all ...

By Enela Horozović, Lejla Demirović, Ševala Isaković-Kaplan

This paper aimed to examine whether the level of knowledge of the International Code of Ethics for Professional Accountants influences the readiness of accountants to act in accordance with its guidelines, even under pressure that can adversely affect their professional status. The survey was conducted among medium and large companies in the Federa...

By Maja Letica, Mirela Mabić, Nikola Škobić

We examine the flexibility of financial reporting standards that affect the scope of fair value application and the extent to which this flexibility allows banks to use Fair value accounting (FVA) as an accounting policy instrument to adjust financial reporting to management's short-term needs and objectives. The sample consists of all banks active...

By Šaban Gračanin, Marina Janković-Perić, Dejan Jovanović, Aleksandra Fedajev

The aim of this research is to empirically examine the impact of the COVID-19 pandemic on the profitability of the microcredit sector in Bosnia and Herzegovina, with a particular focus on changes in the quality of microcredit portfolios. The analysis is conducted on a sample of the largest microcredit institutions in B&H, covering approximately...

By Jasmina Džafić, Mirza Mulić