Financial institutions tend to the permanent identification of the financial services users needs and their satisfaction more efficiently than competitors through a certain differentiation. Due to the crisis caused by pandemic, financial sector is facing a number of challenges, which further complicate the brand management process. The process of d...

By Ljubica Janjić, Bojana Čavić, Sonja Vujović, Miloš Pavlović

The capital valuation of young companies differs from the assessment of mature and developed companies. Namely, some of these companies achieve business results that are negative or at a low level. Even when they can generate a higher level of profit, the history of their existence is short, it depends on the possibility of borrowing capital, which...

By Vladimir Grdinić, Jasmina Šmigić-Miladinović, Miloš Pavlović, Miloš Ranđelović