Determination of organizational culture by the dominant leadership style
The paper investigates the influence of organizational culture on the leadership style in the company. Every company needs managers who will develop a certain leadership style in order to meet the preconditions for effective actions that will lead to the achievement of the company's goals. Organizational culture in accordance with established norms...
By Dženan Kulović, Dijana Husaković, Ilma Dedić-Grabus
The importance of content marketing for achieving customer brand engagement
In the last decade, with the development of information and communication technologies, content marketing has become one of the leading marketing techniques in marketing communication, which seeks to create a relationship with customers by creating and sharing interesting content. Activities related to content marketing are theoretically synthesize...
By Nermana Mahmić-Muhić, Almir Klico
Job standardization as a mediator of the using information technologies impact on employee efficiency
The content of work in all types of workplaces has been intensively changing in the last few decades, especially in the part of the way of doing work and increasing efficiency. The mentioned dynamic of changes is caused by alters in the technical system that is increasingly relying on information technology and automation systems, where today one p...
By Elvir Čizmić, Elvir Karajbić, Đevad Šašić
Development of controlling: A review of literature
As a business function that deals with the establishment of efficient and effective processes for planning and control of the company's operations, controlling has become a crucial function of any business organization. The global changes have forced companies to very intensively and quickly adapt their operations to new market conditions, and cont...
By Elman Nadžaković, Azra Bajramović
The impact of non-financial motivation on job satisfaction: The case with physicians in the Republic of North Macedonia
Health organizations are increasingly trying to guide and motivate physicians in many ways. The current era is competitive and healthcare organizations, regardless of size, technology and market focus, are also facing retention of physicians. To achieve prosperity, healthcare organizations use different strategies to compete with competitors. Succe...
By Kiril Postolov, Boris Postolov
Bilateral trade trends and patterns of Bosnia and Herzegovina: Case of trade with Turkey
A country's trade pattern reflects its supply (export) and demand (import) specialization indicating national performance and competitiveness in the foreign as well as in the domestic market. By applying two different concepts of trade specialization (one based on traditional trade theories of comparative advantages and the other based on modern tr...
By Snježana Brkić, Amira Velić
Assessing the European Central Bank's unconventional measures: A recursive VAR approach
Unconventional monetary measures utilization has proven to be of great importance in maintaining monetary and economic stability after the Great Recession. However, we aim to test this conclusion through the impact of the quantitative easing implemented by the European Central Bank. Observed through generated shocks in the balance sheet of the Euro...
By Filip Peovski, Gjorgji Gockov
The effect of agricultural investments by governments on economic growth and financial markets: An application on developed and developing countries
In this study, Bound Test Analysis (ARDL) was applied for the 2001-2016 period in order to examine the effects of the Agricultural Orientation Indices (AOI) representing the agricultural investments of countries on the Stock Exchange Index (SE) and Gross Domestic Product (GDP) of developed and developing countries. The independent variables of the ...
By Kaya Abdulkadir
Specificities of capital valuation of young companies by yield basis method
The capital valuation of young companies differs from the assessment of mature and developed companies. Namely, some of these companies achieve business results that are negative or at a low level. Even when they can generate a higher level of profit, the history of their existence is short, it depends on the possibility of borrowing capital, which...
By Vladimir Grdinić, Jasmina Šmigić-Miladinović, Miloš Pavlović, Miloš Ranđelović
Marketing activities and sales of Macedonian wineries in a condition of pandemic Covid-19
Covid-19 has implications on the overall operation of Macedonian wineries and directly affected the decline in domestic sales and export to international markets. The HORECA sector stopped working completely or partially in all countries. The crisis affected the partial or total cuts of marketing costs, by postponing or cancelling planned projects....
By Snežana Ristevka-Jovanovska, Ana Dimovska