The concept and importance of social audit for sustainable community development
Social audit and social responsibility have become the focus of sustainable community development to address risk and sustainability challenges. Social audit involves an official review of the company's procedures and codes of conduct regarding social responsibility and community impact. Social audit involves assessing how many companies achieve su...
By Valentina Vinšalek-Stipić
Brand management challenges in the financial sector in crisis conditions
Financial institutions tend to the permanent identification of the financial services users needs and their satisfaction more efficiently than competitors through a certain differentiation. Due to the crisis caused by pandemic, financial sector is facing a number of challenges, which further complicate the brand management process. The process of d...
By Ljubica Janjić, Bojana Čavić, Sonja Vujović, Miloš Pavlović
How using virtual reality can improve B2B marketing
The possibilities of virtual reality in B2B marketing are increasingly recognized in scientific discussions as well as articles on interesting examples of early adopters such as IKEA and Airbus. However, while there is a growing recognition of its potential, the specific impact of virtual reality on B2B marketing remains part of the unexplored rese...
By Almir Klico
Evaluating the bank profitability in euroized economies
Financial euroization is a significant phenomenon in developing countries. The key financial institutions for macroeconomic stability in these countries are the banks. Conversion of most of the financial assets and liabilities into foreign currency creates a currency mismatch between the assets and liabilities in domestic and foreign currency. Bank...
By Kiril Jovanovski, Milanovikj Chkalovska
The impact of non-financial motivation on job satisfaction: The case with physicians in the Republic of North Macedonia
Health organizations are increasingly trying to guide and motivate physicians in many ways. The current era is competitive and healthcare organizations, regardless of size, technology and market focus, are also facing retention of physicians. To achieve prosperity, healthcare organizations use different strategies to compete with competitors. Succe...
By Kiril Postolov, Boris Postolov
The effect of agricultural investments by governments on economic growth and financial markets: An application on developed and developing countries
In this study, Bound Test Analysis (ARDL) was applied for the 2001-2016 period in order to examine the effects of the Agricultural Orientation Indices (AOI) representing the agricultural investments of countries on the Stock Exchange Index (SE) and Gross Domestic Product (GDP) of developed and developing countries. The independent variables of the ...
By Kaya Abdulkadir
Specificities of capital valuation of young companies by yield basis method
The capital valuation of young companies differs from the assessment of mature and developed companies. Namely, some of these companies achieve business results that are negative or at a low level. Even when they can generate a higher level of profit, the history of their existence is short, it depends on the possibility of borrowing capital, which...
By Vladimir Grdinić, Jasmina Šmigić-Miladinović, Miloš Pavlović, Miloš Ranđelović
Overview of the internal firm growth and corporate finance principles: Theories, expectations and application outcomes
Throughout almost a century many theories of firm growth, investments, financial leverage and dividend policy have been developed aiming to capture decisive relations among the crucial firm internal potentials. The extensive literature reveals many determinants influencing firm growth. The expectations of the relations among investment activities, ...
By Jasmina Džafić, Nedžad Polić
Marketing activities and sales of Macedonian wineries in a condition of pandemic Covid-19
Covid-19 has implications on the overall operation of Macedonian wineries and directly affected the decline in domestic sales and export to international markets. The HORECA sector stopped working completely or partially in all countries. The crisis affected the partial or total cuts of marketing costs, by postponing or cancelling planned projects....
By Snežana Ristevka-Jovanovska, Ana Dimovska
Research on the importance of performance of business excellence of hotel companies in the time of globalization and regionalization
The focal point of the research in this paper is based on examining and evaluating the role and importance of performance of business excellence in the hotel industry in the time of globalization and regionalization. The research conducted in this paper included the views of hotel managers related to each performance of business excellence in Bosni...
By Samira Dedić, Amra Nuhanović, Jasenka Đulić