Strategic management in the function of enterprise survival and economic development of Bosnia and Herzegovina in conditions of COVID-19
The focus of the paper is on the analysis of the importance and impact of strategic management and strategic decision-making on the survival, recovery and exit from the crisis of companies in Bosnia and Herzegovina, formed under the influence of coronavirus COVID 19. Many companies in Bosnia and Herzegovina were unprepared, not having a strategy at...
By Dragan Milovanović
The connection between corporate social responsibility and the reputation of companies in the Federation of Bosnia and Herzegovina
It is undeniable that corporate social responsibility (CSR) occupies an important place in managerial practice, but also in academic circles. Due to the strengthening of competition between companies, and the constant need for companies to be sustainable in a market and innovative sense, it becomes clear that it is necessary to integrate social res...
By Dijana Husaković, Nermana Mahmić-Muhić, Ilma Dedić-Grabus
The significance of R&D activities for managing intellectual capital of enterprises
Enterprises are developing, increasing their profits, value and competitiveness based on successful synergies of human, structural and relational intellectual capital. In addition, R&D (Research and Development) has been acknowledged as a crucial contributor to the competitive advantage in today's competitive market. By performing R&D activ...
By Bojan Krstić, Ivana Janjić, Milica Jovanović, Sandra Milanović
Impact of key account management orientation on company's non-financial performance
Key account management (KAM) in theory is described as a strategic approach distinguishable from account management or key account selling that should be used to endure long-term development and retention of strategic customers. This article presents the importance of key account management orientation in today's business and how it affects the non...
By Vasva Klopić, Amer Klopić, Adi Alić
Recruitment and selection of human resources and organizational creativity in small and medium-sized enterprises
In modern business conditions, human resources have become the most important resource of enterprises, and many authors point out that this is especially true for SMEs, in which, due to their specificity, human resources create a competitive advantage of the company and affect its survival and development. SMEs are faced with a strong, global compe...
By Iva Klepić, Mirela Mabić, Danijela Madžar
The importance of technological progress in measuring economic growth in Bosnia and Herzegovina
Economic growth is one of the most important concepts in the world economy. Although some authors critically believe that the level and rates of economic growth do not necessarily reflect the actual standard of living, it still remains the main way to measure a country's well-being. Different views on the topic of economic growth, as well as the fa...
By Faruk Hadžić
ASSESSING THE EUROPEAN CENTRAL BANK’S UNCONVENTIONAL MEASURES - A RECURSIVE VAR APPROACH
Unconventional monetary measures utilization has proven to be of great importance in maintaining monetary and economic stability after the Great Recession. However, we aim to test this conclusion through the impact of the quantitative easing imple- mented by the European Central Bank. Observed through generated shocks in the balance sheet of the Eu...
By Filip Peovski, Gjorgji Gockov
OKUN’S LAW AND ASSESSMENT OF STIMULUS TO THE ECONOMY OF BOSNIA AND HERZEGOVINA
The effects of coronavirus pandemics are omnipresent in the national economy of Bosnia and Herzegovina. Output and unemployment are probably the most impor- tant variables for measuring the negative effects of the pandemics from a macroe- conomic perspective. Different organizations, both national and international, have announced their autumn and ...
By Jasmin Halebic
MARKETING ACTIVITIES AND SALES OF MACEDONIAN WINERIES IN A CONDITION OF PANDEMIC COVID-19
Covid-19 has implications on the overall operation of Macedonian wineries and di- rectly affected the decline in domestic sales and export to international markets. The HORECA sector stopped working completely or partially in all countries. The crisis affected the partial or total cuts of marketing costs, by postponing or cancelling planned project...
By Snezana Ristevka-Jovanovska, Ana Dimovska
RESEARCH ON THE IMPORTANCE OF PERFORMANCE OF BUSINESS EXCELLENCE OF HOTEL COMPANIES IN THE TIME OF GLOBALIZATION AND REGIONALIZATION
The focal point of the research in this paper is based on examining and evaluating the role and importance of performance of business excellence in the hotel indu- stry in the time of globalization and regionalization. The research conducted in this paper included the views of hotel managers related to each performance of busi- ness excellence in B...
By Samira Dedić, Amra Nuhanović, Jasenka Đulić