The importance of content marketing for achieving customer brand engagement
In the last decade, with the development of information and communication technologies, content marketing has become one of the leading marketing techniques in marketing communication, which seeks to create a relationship with customers by creating and sharing interesting content. Activities related to content marketing are theoretically synthesize...
By Nermana Mahmić-Muhić, Almir Klico
The role of immersive technologies in value creation in marketing
Technological innovations and their potential as a tool for creating added value in marketing have long been underused, or insufficiently researched. This paper describes the use of immersive technologies and their potential for application in marketing. The use of immersive technologies in marketing has great potential and has attracted a lot of a...
By Almir Klico, Nermana Mahmić-Muhić
The connection between corporate social responsibility and the reputation of companies in the Federation of Bosnia and Herzegovina
It is undeniable that corporate social responsibility (CSR) occupies an important place in managerial practice, but also in academic circles. Due to the strengthening of competition between companies, and the constant need for companies to be sustainable in a market and innovative sense, it becomes clear that it is necessary to integrate social res...
By Dijana Husaković, Nermana Mahmić-Muhić, Ilma Dedić-Grabus
Relationship between the type of managers and socially responsible business: Evidence from companies in Federation of Bosnia and Herzegovina
In today's dynamic business environment conditions, the socially responsible business occupies a special place. Socially responsible companies are more sensitive to the needs and expectations of the most important stakeholder groups: shareholders, employees, customers and the community. In addition to socially responsible companies working in accor...
By Dijana Husaković, Esmir Husetović, Nermana Mahmić-Muhić