This study investigates the direct effect of the perception of social responsibility and business ethics on love and attitude towards a drug brand that can be obtained without a prescription, within Bosnia and Herzegovina. The data was collected through an online survey. In order to validate the suggested conceptual model, we used structural equati...

By Adi Alić, Arijana Dedić

The subject of research in the paper is classical multiproduct Cost-Volume-Profit (MCVP) analysis models. Methods of mathematical representation and proof, as well as empirical verification on a selected specific case from practice, were used. It has been mathematically shown that the known linear relational MCVP model, which starts from the equati...

By Sejfudin Zahirovic

An adequate analysis of the cyclical movement of the economy must be based on the movement of many key economic variables, not solely on the movement of social output. Numerous theories have been developed about the causes of cyclical fluctuations in the real economy, primarily based on the notion that cyclical movements can stem from exogenous or ...

By Bobana Velaga Lipić

The principle going concern is a fundamental assumption in the preparation and presentation of financial statements. It is a sensitive assessment in audit arrangement that, in the case of an auditor's mistake, can leave multiple negative consequences for the business of the audited entity and its stakeholders, but also for entire accounting profess...

By Bruno Bošnjak, Ševala Isaković-Kaplan, Lejla Demirović

It is well known that the economic growth of the country is a complex phenomenon and that it is influenced by a large number of different factors. The intensity of the influence of each factor is important, as well as their mutual relationship. Almost every decision concerning economic growth is long-term, that is, it has long-term effects on the c...

By Amra Babajić, Mirza Suljić

The evaluation of customers of banking services should be seen as an additional tool for analyzing the performance of banks in addition to the analysis of financial indicators. Considering the impact that customer satisfaction and trust can have on the stability of the banking system, it is desirable to include them in reports on the banking sector...

By Emina Resić, Edita Hebibović - Čagalj

The literature suggests potential differences in brand naming approaches between business-to-business (B2B) and business-to-consumer (B2C) markets. Therefore, using the model of the brand naming process proposed by a group of authors, this study aims to determine the differences in the brand naming process between companies operating in the busines...

By Nenad Brkić, Esmeralda Marić

This study investigates the direct effect of brand market value on consumer purchase intentions of neo-luxury brands. Additionally, this study examines how the consumer's income affects the established relationship in the conceptual research model, i.e. how the market value of the brand affects consumer purchase intentions. The data was collected t...

By Nedžla Maktouf, Adi Alić

The issue of analyzing factors of the dynamics of the economic performance of every economy, which means Bosnia and Herzegovina as well, is continuously very current, challenging, significant, and complex. Adequate control of key factors can significantly influence the achievement of the target economic performance of the economy of Bosnia and Herz...

By Radojko Lukić

The effects of government consumption on economic growth are investigated in this study in a panel of world economies. Renewed attention has been recently paid to exploring this important relationship, especially in the aftermath of the global economic and financial crisis which resulted in unprecedented fiscal interventions globally. Despite the n...

By Vladimir Šimić