Under contemporary business conditions, there are numerous models used for the assessment of a company's financial situation and the prediction of the likelihood of its bankruptcy. These models have been mainly developed using the company's financial information. One of them is the Altman Z-score model. The model separates financially successful an...

By EMIRA KOZAREVIĆ, DŽENITA PIRIĆ

Financial institutions tend to the permanent identification of the financial services users needs and their satisfaction more efficiently than competitors through a certain differentiation. Due to the crisis caused by pandemic, financial sector is facing a number of challenges, which further complicate the brand management process. The process of d...

By LJUBICA JANJIĆ, BOJANA ČAVIĆ, SONJA VUJOVIĆ, MILOŠ PAVLOVIĆ

The paper investigates the influence of organizational culture on the leadership style in the company. Every company needs managers who will develop a certain leadership style in order to meet the preconditions for effective actions that will lead to the achievement of the company's goals. Organizational culture in accordance with established norms...

By DŽENAN KULOVIĆ, DIJANA HUSAKOVIĆ, ILMA DEDIĆ-GRABUS

Organizational configuration affects a number of management components, both hard and soft. Hard components include: organizational structure, strategy and control, and soft components are: organizational culture, organizational learning, leadership, motivation, organization power, organizational change, rewarding employees, evaluating performance ...

By DŽENAN KULOVIĆ, DIJANA HUSAKOVIĆ, ESMIR HUSETOVIĆ

Technological innovations and their potential as a tool for creating added value in marketing have long been underused, or insufficiently researched. This paper describes the use of immersive technologies and their potential for application in marketing. The use of immersive technologies in marketing has great potential and has attracted a lot of a...

By ALMIR KLICO, NERMANA MAHMIĆ-MUHIĆ

The financial reports, as the final product of the accounting information system, need to be accurate in order to maintain the main purpose of financial reporting. Applied methods and techniques of recognition and measurement of financial positions should be in the purpose of realistic and transparent presentation of the financial performances of t...

By ŠEVALA ISAKOVIĆ-KAPLAN, SENADA DUPOVAC

The aim of this paper is to determine the relationship between the quality of information from the Enterprise Resource Planning system (ERP system) and business performance. The quality of information from the ERP system is assessed using a survey questionnaire examining the end users of the ERP system, namely middle and top management because they...

By VESNA PAVKOVIĆ, DRAŽENA GAŠPAR, DOMINIK JUKIĆ

In the last decade, with the development of information and communication technologies, content marketing has become one of the leading marketing techniques in marketing communication, which seeks to create a relationship with customers by creating and sharing interesting content. Activities related to content marketing are theoretically synthesize...

By NERMANA MAHMIĆ-MUHIĆ, ALMIR KLICO

Social audit and social responsibility have become the focus of sustainable community development to address risk and sustainability challenges. Social audit involves an official review of the company's procedures and codes of conduct regarding social responsibility and community impact. Social audit involves assessing how many companies achieve su...

By VALENTINA VINŠALEK-STIPIĆ