The goal of this work is to explore the effects of various factors that affect the employment of graduates of the University of Zenica. Additional analysis of variables as well as the links between variables will offer the input information that can contribute to the decision-making process in the development of new curriculums. The survey was conducted in Zenica-Doboj Canton, which involved n = 47 respondents. To process data, the following programs were used: Microsoft Excel, SPSS and SmartPL S3 - SEM program. The verification of the validity and the reliability of the measuring scale was carried out by calculating the Cronbach's Alpha coefficient. The review of the set of the hypotheses was carried out by the Regression analysis. The findings revealed that three hypotheses were accepted and one of them was rejected. The set hypotheses confirmed that the adopted expertise of graduates, the level of acquired skills and cooperation of the University with companies has a statistically significant impact on the employability of graduates. The organizational skills of graduates do not have a statistically significant impact on the employability of the University of Zenica graduates.

It is undeniable that corporate social responsibility (CSR) occupies an important place in managerial practice, but also in academic circles. Due to the strengthening of competition between companies, and the constant need for companies to be sustainable in a market and innovative sense, it becomes clear that it is necessary to integrate social responsibility into the company's business. Corporate social responsibility activities, which will be the subject of analysis, are in theory synthesized in the form of economic, legal, ethical and philanthropic activities. These corporate social responsibility activities should intuitively lead to building a positive reputation for the company. Reputation is an intangible but long-term investment. In the modern economy, where due to the speed of information transfer, it is very difficult to hide something, building a reputation is seen as one of the basic challenges of any company. The research focuses on the connection between the activities of corporate social responsibility and the reputation of large companies in the Federation of Bosnia and Herzegovina. Therefore, the paper analyzes the perception of managers about the connection of corporate social responsibility activities with the reputation of large and medium companies in the Federation of Bosnia and Herzegovina. The main goal of this paper is to examine the perception of managers about the relationship between corporate social responsibility activities and the reputation of companies in the Federation of Bosnia and Herzegovina.

Key account management (KAM) in theory is described as a strategic approach distinguishable from account management or key account selling that should be used to endure long-term development and retention of strategic customers. This article presents the importance of key account management orientation in today's business and how it affects the non-financial performance of companies in Bosnia and Herzegovina. Also, we will present the results of ongoing research that aims to identify the influence of key account management orientation on company non-financial performance in different industry sectors. Data were collected from several companies in different industries considering a company as a unit of analysis. Research instrument - questionnaire compromised scales that had been validated and found reliable in previous research. Item total reliability and confirmatory factor analysis will be used to test the reliability and validity of the constructs. Furthermore, the structural equation modelling (SEM) technique will be employed to analyze the effects of key account management orientation on a company's non-financial performance. It is to be expected that the results of the conducted research show a statistically significant impact of key account management orientation on a company's non-financial performance in Bosnia and Herzegovina.