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Edited by:

Almir dr Alihodžić

Vol 19, No 2 (2023):

BH Ekonomski forum

Published: 15.12.2023.

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Current issue
15.12.2023. Review article
GAZELLES: HOW DIFFERENT DEFINITIONS AND CRITERIA AFFECT THE CATEGORIZATION AND UNDERSTANDING OF FAST-GROWING COMPANIES

By Dženita Mustafić, Ljiljan Veselinović, Jasmina Mangafić, Danijela Martinović, Ermin Cero

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01.12.2020. Review article
The role and the importance of competencies for the employability of University graduates

By Suvad Isaković, Alaudin Brkić, Dženan Kulović

The goal of this work is to explore the effects of various factors that affect the employment of graduates of the University of Zenica. Additional analysis of variables as well as the links between variables will offer the input information that can contribute to the decision-making process in the development of new curriculums. The survey was conducted in Zenica-Doboj Canton, which involved n = 47 respondents. To process data, the following programs were used: Microsoft Excel, SPSS and SmartPL S3 - SEM program. The verification of the validity and the reliability of the measuring scale was carried out by calculating the Cronbach's Alpha coefficient. The review of the set of the hypotheses was carried out by the Regression analysis. The findings revealed that three hypotheses were accepted and one of them was rejected. The set hypotheses confirmed that the adopted expertise of graduates, the level of acquired skills and cooperation of the University with companies has a statistically significant impact on the employability of graduates. The organizational skills of graduates do not have a statistically significant impact on the employability of the University of Zenica graduates.

01.12.2021. Review article
The importance of content marketing for achieving customer brand engagement

By Nermana Mahmić-Muhić, Almir Klico

01.12.2020. Review article
The significance of R&D activities for managing intellectual capital of enterprises

By Bojan Krstić, Ivana Janjić, Milica Jovanović, Sandra Milanović

01.12.2021. Review article
Relationship between organizational configurations and competing values culture model

By Dženan Kulović, Dijana Husaković, Esmir Husetović

01.12.2019. Review article
Recruitment and selection of human resources and organizational creativity in small and medium-sized enterprises

By Iva Klepić, Mirela Mabić, Danijela Madžar

In modern business conditions, human resources have become the most important resource of enterprises, and many authors point out that this is especially true for SMEs, in which, due to their specificity, human resources create a competitive advantage of the company and affect its survival and development. SMEs are faced with a strong, global competition of large enterprises and in order to survive and grow in the market, they must find specific strengths within themselves, develop and use them. Creativity is one of the most powerful tools that enable SMEs competitiveness, survival and development in the market. The basic objective of this research is to determine whether there is a correlation between recruitment and selection of human resources and organizational creativity in SMEs. The survey was conducted in SMEs in the Federation of B&H in 2019. An original questionnaire was created for the research, which collected the opinion of top managers on the recruitment and selection of human resources and organizational creativity in small and medium-sized enterprises. Data have been analysed using IBM SPSS Statistic 25.0. From the statistical procedures, the following were used: Shapiro-Wilk's test, Pearson's coefficient of correlation, Mann-Whitney U test and t-test for independent samples. The results of the survey showed that there is a correlation between the recruitment and selection of human resources and organizational creativity in SMEs and that there are differences in the correlation between the recruitment and selection of human resources and organizational creativity in the enterprises in terms of their size.

01.12.2021. Review article
Brand management challenges in the financial sector in crisis conditions

By Ljubica Janjić, Bojana Čavić, Sonja Vujović, Miloš Pavlović

01.12.2020. Review article
The connection between corporate social responsibility and the reputation of companies in the Federation of Bosnia and Herzegovina

By Dijana Husaković, Nermana Mahmić-Muhić, Ilma Dedić-Grabus

01.12.2021. Review article
How using virtual reality can improve B2B marketing

By Almir Klico

01.12.2021. Review article
The role of top management in quality management according to BFC SEE standard

By Đevad Šašić, Venan Hadžiselimović, Elvir Čizmić

Business Friendly Certification South-East Europe (BFC SEE) is a unique program for improving the quality of services in municipalities in the region of South-East Europe, which is available to companies and potential investors. BFC SEE provides the top management of municipalities with a clear roadmap on how to create a favorable business environment and introduce internationally recognized standards of efficient and transparent local administration. For investors looking to invest or expand their business in Southeast Europe, BFC SEE serves as a standardized tool for assessing local business conditions, indicating which municipality in the region provides the best investment climate. The problem that will be addressed in the paper is focused on analyzing the effects of the introduction of standards and determining the justification of their application in local self-government units in order to improve the organization of business and quality of service provision. The goal of the research is to examine how quality management using the BFC SEE standard affects the creation of a favorable business environment and the increase in the number of business entities in local self-government units. In the framework of this research, important aspects related to the attitudes of the top management of local self-government units are questioned regarding their perception of the importance of standards and improvement of business processes that determine the attractiveness of the business environment. The research sample will include at least 50% of the local self-government units that have implemented the specified standard in the Federation of Bosnia and Herzegovina.

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