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Edited by:

Almir dr Alihodžić

Vol 1, No 21 (2025):

BH Ekonomski forum

Published: 30.09.2025.

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01.12.2020. Review article
The role and the importance of competencies for the employability of University graduates

By Suvad Isaković, Alaudin Brkić, Dženan Kulović

The goal of this work is to explore the effects of various factors that affect the employment of graduates of the University of Zenica. Additional analysis of variables as well as the links between variables will offer the input information that can contribute to the decision-making process in the development of new curriculums. The survey was conducted in Zenica-Doboj Canton, which involved n = 47 respondents. To process data, the following programs were used: Microsoft Excel, SPSS and SmartPL S3 - SEM program. The verification of the validity and the reliability of the measuring scale was carried out by calculating the Cronbach's Alpha coefficient. The review of the set of the hypotheses was carried out by the Regression analysis. The findings revealed that three hypotheses were accepted and one of them was rejected. The set hypotheses confirmed that the adopted expertise of graduates, the level of acquired skills and cooperation of the University with companies has a statistically significant impact on the employability of graduates. The organizational skills of graduates do not have a statistically significant impact on the employability of the University of Zenica graduates.

01.12.2021. Review article
Relationship between organizational configurations and competing values culture model

By Dženan Kulović, Dijana Husaković, Esmir Husetović

01.12.2021. Review article
The importance of content marketing for achieving customer brand engagement

By Nermana Mahmić-Muhić, Almir Klico

01.12.2020. Review article
The significance of R&D activities for managing intellectual capital of enterprises

By Bojan Krstić, Ivana Janjić, Milica Jovanović, Sandra Milanović

30.09.2025. Review article
TELEWORKING AND ITS RELATIONSHIP WITH ORGANIZATIONAL COMMITMENT: AN ANALYTICAL REVIEW

By Mimoza Kasa-Jashari, Aleksandra Janeska-Iliev

With the advancement of technology and the emergence of new challenges in the work environment, teleworking has become increasingly prevalent in recent years. This paper examines its impact on employees' organizational commitment – that is, whether and how physical distance from the workplace affects their sense of belonging, motivation, and loyalty to the organization. High levels of organizational commitment are typically linked with higher levels of job satisfaction and greater organizational citizenship behavior, where employees voluntarily exceed job demands to contribute more to the organization's success. By analyzing what previous research has found, the paper examines the factors that can strengthen or weaken this commitment, including flexibility, trust, communication, and organizational culture. The paper also explores the advantages and challenges of teleworking, providing a clearer picture of how companies can utilize this work model without compromising their connection with employees. The conclusions may be helpful for managers as well as employees who want to understand better how to maintain or increase their commitment, regardless of their workplace.

01.12.2020. Review article
The connection between corporate social responsibility and the reputation of companies in the Federation of Bosnia and Herzegovina

By Dijana Husaković, Nermana Mahmić-Muhić, Ilma Dedić-Grabus

01.12.2021. Review article
Brand management challenges in the financial sector in crisis conditions

By Ljubica Janjić, Bojana Čavić, Sonja Vujović, Miloš Pavlović

01.12.2020. Review article
Impact of key account management orientation on company's non-financial performance

By Vasva Klopić, Amer Klopić, Adi Alić

Key account management (KAM) in theory is described as a strategic approach distinguishable from account management or key account selling that should be used to endure long-term development and retention of strategic customers. This article presents the importance of key account management orientation in today's business and how it affects the non-financial performance of companies in Bosnia and Herzegovina. Also, we will present the results of ongoing research that aims to identify the influence of key account management orientation on company non-financial performance in different industry sectors. Data were collected from several companies in different industries considering a company as a unit of analysis. Research instrument - questionnaire compromised scales that had been validated and found reliable in previous research. Item total reliability and confirmatory factor analysis will be used to test the reliability and validity of the constructs. Furthermore, the structural equation modelling (SEM) technique will be employed to analyze the effects of key account management orientation on a company's non-financial performance. It is to be expected that the results of the conducted research show a statistically significant impact of key account management orientation on a company's non-financial performance in Bosnia and Herzegovina.

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